Augmented reality, because of its multi-field application capabilities, is the most “wanted” technology lately. Still, most people only know about AR without understanding the technology itself and its application like markerless AR apps or Location Based AR apps.
AR applications are commonly built upon two type of system which offers different AR experiences: Marker and Markerless.
Market AR app refers to the augmented reality applications that required identifying visual markers embedded within an image recognition system to recognize the surrounding environment and overlay it with 3D content. Marker AR needs a digital image to actually identify optical markers and evaluate orientation to the camera. In simple term, this system needs to “marked” the environment to augment it.
The more define version, markerless AR, eliminates the need for a 3D object tracking system. Still, it needs an upper-average hardware and sensor to detect the real-world environment instantly. The effects offered are quite stunning and realistic as digitized images are accurately integrated. Markerless AR is already been applied to self-drive vehicles to detect the obstacles along the way without pre-knowledge it.
AR for commerce
AR has found it place the world of commerce, playing a critical role in marketing by creating a new promote trend and attracting customers through amazing AR effects.
With the help of this new technology, the barrier between the real-world and virtual world has gradually faded. Customers can now enjoy the outstanding effects but realistic of AR technology, living the fantasy of their life.
The augmented world of AR creates a new path for marketing, from common application like code scanning to integrating digitized effect with advertising, marketing ads, creating AR based games, or AR demos.
Location Based AR
In simple term, location-based AR is a technology that provides information or services to users based on their current location. Location-based AR on mobile terminals can be done by GSM Cell-ID or GPS positioning. GSM Cell-ID positioning provides the basic need for location-based AR, tracking users’ position based on n a list of submitted Cell-ID access points. It can do the work by itself or used in combine with available data in the device or from network providers.
The second method is Observed Time Difference (OTD) and Global Positioning System (GPS) positioning which is normally a built-in counterpart of mobile device. Thanks to these device, the mobile devices can now connect in a public network, access the information source and vice versa.
Application Development AR
Built up an AR app is nothing near easy and bringing to success is even harder, which required a skilled team with years of experience. If you are not capable of doing these complex tasks yourself, let VBAEMU help you.
VBAEMU is a company that provides technology solutions in the field of AR game. Besides the strength in game development, AR application development is also key product from VBAEMU.
With the motto of putting the heart in everything they do, VBAEMU always strive hard to bring the highest quality products that meet the needs of customers, helping them to same time and cost.