The Application of Augmented Reality in Marketing

The Application of Augmented Reality in Marketing

news dateAug 30, 2017

What is AR ?


Augmented Reality (AR) is often confused with Virtual Reality (VR). VR is a term used to describe an environment simulated on a computer and displayed on a computer screen or via three-dimensional glasses. AR adds to the experience by showing us real objects that are visible to naked eyes and displaying useful information about the objects with computer simulations. In short, VR completely replaces the real world with a simulated one and AR only adds the details to the physical world.

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Marketing Ideas with AR

The key to effective AR marketing is blurring the line between actual and virtual experiences. The virtual world offers convenient experience accompanied by impressive technology, yet it lacks personalization and connectivity. Meanwhile, the real experience provides actual role-plays and a sense of satisfaction, but miss the efficiency of digital technologies. Once choosing AR marketing, you need to clearly identify your goals to take advantage of the technology and minimize the drawbacks of both aspects mentioned above.


Here are some ideas to make the best use of AR interaction:

1. Make scannable code for products

Devices that can scan code with AR technology work similarly to bar code scanners available in stores. AR code scanning technology enables customers to scan through products to get their information. For example, in search of discounted products or nutritional information of foods, customers scan around the store, and the requested information will show up immediately on their phones or tablets. Afterwards, what remains to be done is just collecting the products that best satisfy them.

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2. Make use of existing AR applications

Instead of investing in developing their own expensive AR applications, businesses can advertise their brand through popular ones. You can take advantage of the hugely popular AR applications to turn AR fans into your customers. What about proposing appealing offers, promotions to users of a particular application? Or turning your location into a "hot spot" in AR games to attract new customers ?

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Pokemon Go is a typical example of marketing using existing AR applications. Being the nearest PokeStop and using the "Lure Modules" function in the game to get users to your location is a popular method of promotion currently in use.


3. Give gifts to customers upon check-in

Running AR-supported ads with the content of gift-giving upon check-in will encourage customers to go to your store at a particular time to receive coupons, gifts or free products.

Honestly, there's not much difference between this approach and the traditional digital advertising, but it is a good way to get customers familiar with your AR application. If you plan to get more digital subscribers in the future, running AR ads will act as a solid stepping stone.


4. Provide visualized trial products

AR applications bring a new dimension to the catalog of online retailers, enabling interaction on online features. The use of AR allows you to see the product from any angles or even in a 3D presentation. In other words, AR offers a wide range of options for catalogs and provides an effective visual insight into products.

You can try something like the handy catalog that IKEA - an established furniture retailer has been developing.


5. Add interactive advertising features

You can use AR ads to interact with your viewers. For example, you can offer a virtual item when customers scan the ads or have videos and contents displayed on user's access... As mentioned earlier, the key to successful AR marketing is to bridge the gap between the real and virtual world.


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Augmented Reality is still in its early stages of development, but you can start taking advantage of it today. Whether you create a brand new application or utilize existing resources, providing your customers with more immersive experience will guarantee you a great the success.


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