Location-Based AR potential has yet to be explored

Location-Based AR potential has yet to be explored

news dateJul 25, 2018

 The Augmented reality “fever” shows no sign of cooling down this year. People keep seeking for untapped potential of this technology. And one of them is Location-Based AR.

What is Location-Based AR?


The technology enabling location confirmation was released by the end of 2000. Global positioning systems, also known as GPS, is among the innovations that opens up a new horizon for the world of technology. It can be simply understood as a network of many closely connected satellites, which allow communication devices to receive signals that determine location from space. Initially, GPS was mainly used for navigation, and then, with the development of the internet and smart devices, it started entering various fields. One of beneficiary applications of this positioning technology is Augmented Reality.

Augmented Reality is essentially an enhancement of some very complex technologies such as image processing, networking, image recognition and even audio mixing. Incorporating these technologies with algorithms and a number of different processing programs can create applications that allow the overlaying pre-installed information onto the information on the screen via camera.

Further, AR, in coordination with the mobile device's positioning ability, allows displaying digital information of locations or objects as an extra layer and generating an application called Location based AR.


Current applications of Location-Based AR


Augmented reality is not a new technology. It came into existence in the early 1990s and has recently become way more popular and been applied in various fields. Location-Based AR experiences the same pattern, it has been adopted in quite many applications, yet only taken over the mainstream media for several years now.

The best Mixed Reality applications on the market today are also using location-based technology. Layar is an example. This is an app that allows users to view digital content from multiple sources at a location based on their position. Another is Yelp which allows you to search for details of events and restaurants nearby using your smartphone camera.
The best example so far must be Pokémon GO. There is no need to introduce too much about this game as it took the whole world by storm in 2016. The game uses a map based entirely on real world geography. Thus players can easily explore while seeking for the stops called "pokemon stop" created by the game system. It can be said that this is one of the pioneers to bring Location-Based AR into the field of entertainment, and hence widespread it all over the world.




Location-Based AR is a highly potential technology. As it has not really been fully exploited, the main application remains restricted to entertainment. In our opinion, Location-Based AR will be an increasingly important research area and become one of the most remarkable technologies in the next 3-5 years.

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