The Application of Augmented Reality in Marketing

The Application of Augmented Reality in Marketing

Aug 30, 2017

Augmented Reality (AR) is often confused with Virtual Reality (VR). VR is a term used to describe an environment simulated on a computer and displayed on a computer screen or via three-dimensional glasses. AR adds to the experience by showing us real objects that are visible to naked eyes 

Mixed Reality and its applications in Architecture - Construction

Mixed Reality and its applications in Architecture - Construction

Aug 15, 2017

Since the 1960s, MR technology has emerged and played an active role in many industries such as aviation, defense, medical surgery, commerce... However, some remain in the dark about this technology as well as its applications.

Google to show off the future of AR in mobile games at GDC 2018

Google to show off the future of AR in mobile games at GDC 2018

Aug 01, 2017

On Monday, March 19, Google hosted a Google Developer Day at 2018"s Game Developer Conference (GDC). Then from March 21st through the 23rd they had a booth at the same conference. While you needed a GDC pass to attend in person, Google was kindly live streaming the event for our viewing pleasure. 

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